Spotlight on Consumer Electronics

With the consumer electronics industry poised for growth in 2010, CE retailers are improving their websites to make it easier for customers to buy from them.

Many consumer electronics retailers have recently added Checkout by Amazon to the payment options on their site, including Buy.com, J&R Music and Computer World, Electronics-Expo, and Comp-Up-Plus, and have had great feedback on the performance:

"Checkout by Amazon is a great service because so many online shoppers already have an Amazon.com account. Checkout by Amazon really helps eliminate friction in the buying process, resulting in an increase in conversion rates."* - Jason Friedman; EVP, J&R Music and Computer World

“Checkout by Amazon has helped Comp-U-Plus attract new customers and grow sales. 78% of customers transacting through Checkout by Amazon are new customers for our business, and our average order through Checkout by Amazon is 17% higher than our overall average.“* - Adam Reich; Founder & CEO, Comp-U-Plus

*Individual results may vary